What Is White-Label SEO? Discover the Benefits and Strategies

A consumer. A click. A conversion.

Obviously, that's a ridiculous simplification of your customer's journey. At the core of things, though, those are the things businesses strive to obtain.

Since only 6.6% of consumers are willing to click past the first page of Google, you're going to need to up your game to get them!

Here, we're going to discuss:

• What white-label SEO is
• Some of the biggest white-label SEO benefits
• What strategies will take your visibility to the next level

Read on to build a better website by combining white-label SEO strategies with Jooice's strategic AI tools.

The Basics of White-Label SEO

White-label SEO is an optimization strategy that relies on outsourcing. Your business will hire a third party to create SEO-rich content for your products and services.

This third party is a white-label SEO provider, and they will:

• Discuss your specific needs with you
• Learn the ins and outs of your brand voice
• Develop a comprehensive understanding of your goals
• Help identify your target audience based on empirical information
• Find out what keywords you want to optimize for

Then, they'll use this information to:

• Perform keyword research
• Create topics that will engage your audience
• Generate quality content that promotes your brand
• Integrate keywords into your blog posts
• Optimize meta descriptions and alt text
• Engage in high-quality backlinking strategies

White-label SEO providers don't take credit for the content they produce. You upload it onto your page as your own content. The outsourced SEO professionals essentially serve as ghostwriters.

Jooice and White Label SEO

In fact, some businesses that serve as white-label providers are powered by AI! Jooice's AI tool offers targeted and practical solutions to propel your marketing strategy forward. Jooice AI:

• Gives you marketing campaign ideas
• Helps you think of what your consumers might want to see
• Offers ideas for where you and other white-label professionals can begin keyword research and topic creation
• Creates quality text for blog posts and landing pages
• Generates beautiful images that grab consumer attention

On-Page SEO

There are two general types of white-label SEO.

The first, on-page SEO, is a series of manipulations made to your own website to make it more appealing to search engine crawlers. This is the opposite of off-page SEO, which refers to manipulations made to other parts of the web.

First, it's important to understand the function of Google crawlers (also known as Google spiders.) These bots:

• Find new content on Google
• Crawl through all content
• Jump between external links between pages
• Jump between internal links on an indexable webpage
• Determine how reputable a site is
• Figure out what queries a reputable site is relevant to
• Index websites based on their topics and keywords

A site with good on-page SEO will rank for relevant search queries.

To have a good on-page SEO strategy, white label SEO providers will:

• Create quality content
• Ensure that content is rich in relevant keywords
• Place these keywords in the right places
• Add internal links
• Use multimedia content
• Ensure a responsive web design
• Add internal links to content
• Find the right anchor text for all links
• Ensure mobile-friendliness

Some providers will also perform on-page technical SEO, which includes:

• Alt text optimization
• Meta descriptions
• HTML
• SSL
• Schema markup
• URL optimization

Ultimately, these strategies work with AI tools and off-page SEO manipulations to enhance your visibility with the right consumers.

Off-Page SEO

As we brushed on before, off-page SEO works to create traffic and buzz about your products and services on other websites. Some off-page SEO strategies include:

• Link building / outbound linking
• Using social media (and linking back to your website from multiple platforms)
• Social Media Marketing (SMM)
• Guest posting
• Encouraging reviews and testimonials
• Responding to reviews
• Pay-per-click (PPC) ads
• Google My Business profile optimization

You also might want to establish relationships with other brands within your industry. These shouldn't be your direct competitors. However, they should offer a related service that works in tandem with your products.

You can then have them link to you in their content and drive traffic from their site to yours. Doing the same for them on your site is a win-win. You'll get more association with an established brand, which boosts your credibility.

This is similar to guest posting, but it's relationship-driven!

Jooice's reputation management tool also serves as an off-page SEO strategy. It alerts you to new online business reviews and drafts thoughtful responses. You read them to ensure a consistent brand voice and approve them to respond to reviewers instantly.

This boosts your credibility and establishes your brand as one that cares about consumer feedback.

Ultimately, off-page SEO aims to drive traffic to your website from other parts of the internet. This looks good to Google crawlers because they'll perceive your website as a relevant industry leader.

A Comprehensive Digital Marketing Strategy

With high-quality AI content, on-page SEO optimizes your website's:

• Content
• Structure
• Style
• Navigation

Off-page SEO:

• Builds your reputation
• Makes you part of the community
• Increases overall visibility

Using them together doesn't just show both crawlers and consumers that you're relevant and reputable. It also tells them what you're all about. You'll get visibility from relevant channels for those making queries that show an interest in your services.

White-Label SEO Benefits for Businesses

Getting professional help from white-label SEO providers means a more effective marketing plan.

Most business owners aren't marketing experts, and that's completely understandable. You're trained in developing core products and growing relationships with clients.

Expert-Led and Cost-Effective

Those who offer quality white label SEO services have the professional tools needed for success. To conduct effective SEO research, you'll need services like:

• SEMrush
• Ahrefs
• DashThis
• Backlinks trackers
• WebCEO
• Statistic trackers
• Site analysis tools
• Domain authority checkers
• SEO audit tools

All of these work together to:

• Identify areas for SEO improvement
• Figure out how those areas can be improved
• Determine what old information and links to remove from your site
• Figure out top-performing products to market

You won't need to:

• Pay for professional tools yourself
• Train and onboard in-house experts
• Pay in-house content creators a regular salary and benefits

Outsourcing your SEO is a great way to avoid paying these fees. Since top-notch providers like Jooice have various pricing plans to choose from, white-label SEO is a budget-friendly investment.

Plus, with Jooice AI, you can save money with inexpensive and quick services. You pay less since auto-generated content costs very little to produce.

Greater Visibility

Professionals apply knowledge and use the best tools out there to enhance your visibility.

Part of white-label SEO is checking your website's health regularly. Your website's "health" is how well it's doing online and whether it's operating in the way that consumers expect it to.

Automated health-check tools are designed by professionals and look for:

• Load speed scores
• Accessibility rates
• Compliance with best practices
• Broken links
• Outdated posts that hurt SEO

They then offer tips for improving your page.

White-label professionals have access to the best health-check tools on the web. They know how to easily resolve issues that these checkers identify and keep your page scannable and reputable.

AI-powered listings management works with these strategies to further enhance visibility. Jooice Listings:

• Simplifies business profile setup
• Stores information to automatically apply to multiple listings
• Lets you manage your brand presence from a centralized platform
• Manages up to 20 platforms
• Eliminates duplicate content
• Keeps business details consistent across platforms

Good listings on sites like Google My Business and Facebook enhance your visibility with a local audience. Your business is more likely to show up in local search results. You may also get more reviews.

More Leads, More Conversions

According to research available from Ruler Analytics, the average American business has a 2.9% clicks-to-conversions rate. This figure comes from an assessment of fourteen different industries.

When you invest in white-label SEO strategies, you get more conversions. This is primarily because you get more leads.

Let's break it down - your business becomes more visible, which means more initial clicks.

Once a consumer clicks on your website through any available channel, they'll get directed to your SEO-optimized content. A white-label provider knows how to make it engaging and appealing to your specific market. Plus, they'll design and link to great landing pages while promoting top-performing products.

This decreases your bounce rate and keeps people on your site. They'll browse for a while until they finally stumble on a product page or lead magnet that interests them.

At this point, you'll have had time to establish trust. You can:

• Get consumer contact information
• Gain subscriptions to your email newsletters
• Connect with potential buyers on social media
• Make first-time sales
• Get repeat customers and build loyalty

No matter what your goal is, white-label SEO brings you closer to it.

Targeted Marketing

White-label SEO strategies are also highly targeted. On a customer level, providers:

• Group your customers together into segments
• Determine what each of those segments values
• Figure out their pain points
• Determine what products each segment needs to resolve pain points

After careful customer segmentation, SEO experts:

• Find high-volume keywords that each segment is looking up
• Construct specific content with targeted information that each segment is looking for
• Direct consumers who made certain Google queries toward certain products
• Talk about how your business can resolve its specific issues
• Use language that each targeted segment will find relatable

For example, if you have B2B and B2C products, blog posts for businesses will direct to business products. They will include information about how your services have helped other businesses in their market.

On the other hand, B2C-oriented blog posts will aim to connect with individuals and showcase goods and services for personal use.

Jooice's quick content creation makes it easy to generate articles and images that showcase the merit of various products. You can easily produce content for every section of your target audience at once. You can target your strategy with more specific content when it's made quickly and easy to launch.

Keeping Up With SEO Trends

2024 SEO trends include:

• AI editors for original human content
• Stories of first-hand experiences
• Robust examples of what your business can do
• Shorter copy
• Bulleted lists in blog posts
• Voice-search optimized keywords
• Optimization for search generative experience (SGE)

However, trends and best practices are always changing. If you aren't always following these changes, your business marketing strategy won't progress. Competitors' strategies will follow shifting trends and you'll be left in the dust.

Google Algorithms are also constantly updating, which makes things even more challenging to keep track of!

White-label services ensure that you're always at the top of your industry with appealing content and targeted information.

A Comprehensive SEO Strategy With Jooice

Understanding how white-label SEO keeps up with trends means better content creation. Jooice is committed to taking your SEO to the next level with AI-powered tools.

Jooice amplifies white-label SEO by providing you with quick, high-quality content. Our AI seamlessly offers up great text content that matches your brand voice and style. This means consistency across all platforms so you can build consumer trust when they connect with your brand voice.

Jooice also helps your SEO strategy by:

• Supporting multiple languages
• Synchronizing across devices
• Managing your reputation with thoughtful AI responses to reviews

Our on-demand content and targeted solutions help your marketing campaign move forward alongside other white-label SEO strategies.

More Time for Other Business Functions

Jooice's primary aim is to simplify both your life and your content strategy. It operates quickly and efficiently to:

• Save time and resources
• Disrupt marketing plan complexity
• Evolve with your business needs

Instant content creation and intelligent interaction mean enhancing your marketing strategy with minimal effort. You won't need to train and onboard marketers or pay them salaries and benefits. This saves time that you can then spend developing core products and building your brand name up.

White-Label SEO Strategies for Success

Hiring a hands-off professional is the best way to reap the many benefits of white-label SEO. However, staying in the loop lets you:

• Understand the services you're paying for
• Be more confident in your online presence
• Make suggestions to white-label professionals about enhancing your SEO strategy
• Understand what content to ask Jooice's AI to generate

For example, consider a retail shop. Managers would need to understand what products marketers are targeting so they can stock more of them. They need to know what channels people are finding them through so they can enhance their overall web presence.

Then, the shop could:

• Find ways to draw in a local audience
• Determine what AI-generated content could draw people in
• Request the most relevant high-quality content that automated tools can offer

Keyword Research

There are a few types of keywords:

• Product keywords related to goods and services
• Commercial keywords for those searching for information on Google about specific products/services/brands
• Branded keywords for businesses that want to reach those looking for their brand already
• Local keywords that include your service area or 'near me' phrases for geotargeting
• Long-tail keywords that are several words long and optimized for voice search

Diversifying the types of keywords you use helps you reach a wider audience.

For example, if you work in the healthcare industry, you may want to consider keywords like:

• Pediatric wheelchairs (product)
• Where to buy wheelchairs (commercial)
• Medical care near me (local)
• Orthopedic care in Michigan (local)
• Where can I buy medical devices in Lansing, Michigan? (long-tail)

Regardless of your selection, white-label experts will use tools like SEMrush to find keywords that:

• Have a high search volume (SV), usually over 100, so you can actually reach people
• Have a low keyword difficulty (KD) score, usually under 20, so you have a chance of ranking for competitive keywords

Higher SV scores are better while lower KD scores are better. You need to prioritize both in order to rank, and outsourced SEO experts know how to identify and use the best keywords available.

Link Building

Link building means incorporating one-way links, also called backlinks, into your content. These links direct to other websites within your industry.

Good white-label SEO experts will find pages with high domain authority (DA) to connect your website with industry leaders.

This ensures that:

• Google crawlers see that you're reputable
• Content provides value to consumers on your site
• People feel confident buying your goods and services in tandem with other related products

Professionals have the tools and resources to research DA and build connections between you and pages that already rank.

Quality Content

You may have previously heard that "content is king." But to wear the crown, the content on your website needs to be high-quality.

It should:

• Be well-researched
• Demonstrate an understanding of the topic
• Answer the question that the reader Googles
• Include specific tips and tricks
• Showcase factual information
• Be easy to read and interpret
• Be skimmable with short sentences and bulleted lists
• Have paragraphs of three sentences or fewer
• Include resources and references that provide value to the reader
• Have an engaging brand voice
• Be relevant to your brand/products/services

Reputable SEO experts ensure all blog posts and multimedia content follow these principles.

Technical SEO Strategies

Technical SEO is a type of on-page SEO that optimizes your page's functions. Consumers don't necessarily see or think about it, but it enhances their user experience.

Factors leading to fast load times are a good example. So are SSL and HTML optimization. Alt text for videos and images also qualifies and makes your website more accessible to boot.

Technical aspects make it easier for search engines to:

• Find your site
• Understand your information
• Store your content

This is critical when enhancing your rankings and making your brand more discoverable.

Local Optimization

Local SEO is critical for businesses that work within a specific service area. Brick-and-mortar retail shops rely on foot traffic from local browsers. Home improvement professionals and HVAC experts can only work with people near their physical location.

If your business falls into these categories, white-label SEO experts will:

• Use local keywords
• Enhance your Google My Business profile
• Use backlinks to other local businesses
• Create locally-relevant content
• Use location-based examples in text

This will get your website on the screens of consumers who actually have the means to use your services. While there may be interested people in other areas, they're not who you're targeting. Localizing is critical for businesses that rely on physical visits or foot traffic.

Automated SEO Audits

A website audit examines how each page on your website is performing. This gives you information about:

• Top-performing products
• What blog posts people find via organic search
• Blog posts and product pages that lead to the most conversions
• What pages aren't performing well and need updates
• Whether there are any broken links on your website

An audit lets white-label experts know what to enhance and emulate. It also lets them know which pages are hurting your SEO and need improvement.

When generating new content, professionals will also provide internal links to the pages that lead to conversions. This leads people in the right direction as they navigate your website.

Report Generation

SEO reporting is important for businesses to understand how organic search efforts are working. They showcase metrics about how well your website is doing. These reports come after an audit and will give specific information on:

• Backlink health
• Keyword rankings
• The queries that people most frequently make before clicking on your website
• Channels that generate organic traffic

Reports include:

• Overviews
• Quantity and quality of site traffic
• Keyword data (and where you rank)
• What traffic leads to conversions
• Assessments of what content leads to more traffic and enhances your clickthrough rates

They'll also recommend actions to the white-label experts you hire to enhance your rankings.

Get White-Label SEO Services Today

Now that you know the ins and outs of white label SEO, it's time to start optimizing your website and getting more conversions than ever.

At Jooice, we're committed to simplifying your content strategy. Our AI-powered tools incorporate keywords and authoritative backlinks while producing quality writing and images. White-label SEO and Jooice go hand in hand since we create optimized content that boosts your rankings.

We're the best in the market because of our diverse plans, easy-to-upgrade bundles, and robust experience in a wide range of industries. We are also excited to help promote your brand voice and find your audience effectively.

Contact us to start your free trial of Jooice ASAP before selecting one of our scalable plans that evolves with your business needs.